Story

If you love nature, animals, and yourself — IFULUV

Story
IFULUV was born for the beautiful coexistence of nature, people, and companion animals.

There are countless products made “for people” and countless others made “for animals.”
However, when these products are used together in the same space, the moment often shifts from care to danger.

The ingredients in your cosmetics that no one cared to notice — some of them are harmful to your pets.
For you, and for the pets you love, we have eliminated harmful ingredients and replaced them with beneficial ones.

So that your meaningful choice may
lead to your beauty,
connect to your love for life,
and extend to protecting our planet—

IFULUV will walk with you to the end of that responsibility.

A lifestyle brand for pet families, IFULUV

#IFULUV not only excludes commonly known harmful ingredients for pets but also rigorously filters against the toxic plant list published by the ASPCA.

 

Reggae and Purr

A life where humans, animals, and the earth coexist in a sustainable environment.
The vision of IFULUV is embodied in KAZUYA HASHIMOTO’S IFULUV SYMBOL — Reggae (Dog) & Purr (Cat).

There are many talented designers in the world. There are countless beautiful logos and artworks.
But IFULUV wanted more than talent and beauty. We wanted an artist who could understand and empathize with our values.

We found him — HASHIMOTO KAZUYA.
We shared many conversations over time and built a collaboration.

 

Our Color

The turquoise sea gifted by nature.

IFULUV’s signature deep emerald aqua color is inspired by the turquoise shades of nature,
reinterpreted as “Bisaek” (翡色) — a subtle and elegant traditional Korean hue.

This blending of sky, ocean, and the fragrance of grass is the very “true color” of IFULUV,
a philosophy for the earth, for animals, and for you.

Pets, with their dichromatic vision, see the world only in shades of blue and green.
IFULUV’s true color, Bisaek (翡色), is our first step toward living in harmony with them.